Beer in Mesopotamia Essay Example for Free

Beer in Mesopotamia Essay The first origins of beer are unknown, but beer was a very important drink in Mesopotamia. Beer was shared with two straws as it was a symbol of hospitality and trust. This carries on today, not in the form people sharing a drink with straws, but common drinks are still offered from the same pot or same bottle. Beer also had religious purposes in Mesopotamia. The Egyptians believed that beer was accidently discovered by Osiris. He then passed on his knowledge to humans, which is why the Egyptians believe that it is a gift from God. This is why Beer was used as an offering during religious ceremonies, and still is. Beer may have also caused the switch from hunting and gathering to farming. After beer became more prominent as an important drink, many may have switched to farming, in order to farm grains. eer, with a lower alcohol content, was also very healthy (and often healthier then the contaminated water because it was boiled) which would sustain the farming lifestyle. After the first cities arose, beer became much more prevalent. The first forms of writing began to keep track of the amount of grains, textiles, and livestock and the world’s first recipe was the recipe of Beer. Later, beer began to be used as a form of currency. The workers who created the pyramids were even paid in beer. Lastly, bread and beer were symbols of good fortune and good luck. The Egyptians believed that the amount of bread and beer affected the afterlife. The term bread and bear was used to wish good fortune on to someone. This carried on today in the form of giving a toast before wishing someone good luck is very common.

Management and company overview of easyjet

Management and company overview of easyjet EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

Religious Terrorism and the Media | Essay

Religious Terrorism and the Media | Essay When the term terrorism is mentioned to any individual, the term is most likely to be associated with Islamic terrorist groups such as ISIS or Al-Qaida. Although there is an assumption that religious terrorism is confined to one religion as that is what is being portrayed the most within academic readings and news media, however, the notion of that belief is false. Many religious terrorist attacks have been made throughout history on behalf of a religions such as Christianity, Buddhism, and Hinduism. However, due to the media presenting most terrorist attacks made by popularized terrorist groups such as ISIS and Al-Qaida, it can overshadow other religious terrorist acts that have occurred and may be assumed that religious terrorism is confined to one religion. Within society, the use of media has a major influence as it connects society with current events that happen internationally. However, with the way the media has been structured, only the most interesting news events that occur presents itself to audiences as other current events are overshadowed or set aside equally presenting itself amongst other news. In Religious conflicts in todays mass media (Iuhas, 2013) the article analyzes the media coverage of religious conflict with the intent to discover how religious conflicts are portrayed within the media. Throughout the investigation, Iuhas (2013, p.373) found that social groups have shown that they rely on the information presented by the media as it concerns their well-being within society. Knowing media is being used as a prime source for information on current events, journalists adapt news stories by using vocabulary and syntax that are influenced by several sources such as their public audience, mass culture, and the pressure o f unknown events to appeal more to audience (Iuhas, 2013, p.). By using vocabulary that is influenced by society to adhere to their needs, it manipulates the audiences perception of the events around them to adhere to the reality and truth of the events that occur (Iuhas, 2013, p.373). By contorting the truth about the conflicts that occur, it can personally affect an individuals attitude when viewing a violent news story such as terrorist propaganda. A study was conducted to measure anxiety levels amongst participants, who were religious and non-religious, while watching various forms of terrorism media footage as they were split into an experimental and a control group (Slone, 2000, p. 512). Two groups were created as to observe the difference of anxiety-levels between both groups. The experimental group was showed footage of terrorism campaigns that could inflict their well-being, while the control group also viewed terrorism media footage, but in context that did not affect thei r lives (Slone, 2000, p.513-514). Results of study concluded that anxiety-levels for participant who viewed the experimental footage and were non-religious appeared to be higher than those who viewed the control group footage as there was no differences shown in anxiety-levels (Slone, 2000, p.515-516). Concluding from the study and the media tactic of using vocabulary to appeal to audiences, with viewing media stories of terrorism that could possibly effect society and the use of contorting the reality of the current events the combination of the two distorts the individuals perception of the violent actions that occur and need to be educated about these events in order to understand the events that are occurring. Nonetheless, the relationship between the media and terrorist organizations can be seen as symbiotic as both groups can benefit from the others work. As media has the main source for terrorist organizations in modern day society, the objective to be on mass media is by gaining publicity and the legitimacy as the media brings attention to their followers and sympathizers (Wilkinson, 1997, p.52). With the use of media in terrorist organizations the connection between the two can be seen as a symbiotic relationship as both are dependent on each other as they both gain resources they need from the others actions (Wilkinson, 1997, p.52). With the known fact that terrorist organizations have a need to be on prime-time television to gain publicity and awareness to their followers and sympathizers, the media gains news coverage from this unusual relationship. The field of media coverage is a competitive market as each media station is wanting to be the first to cover any major news story (Wilkinson, 1997, p.54). With that being said, the media will respond to any terrorist propaganda as it will be automatically deemed bad news (Wilkinson, 1997, p.54-55). However, although media will cover terrorist acts when it occurs, ultimately terrorist attacks can be overshadowed by other terrorist attacks that were made by other popularized terrorist organizations that are more appealing to media stations and audiences. When relating terrorism to a certain society, some may never assume that terrorism would be seen in North America, especially in America. However, religious terrorism is relevant within the United States as it is most often known as domestic terrorism, although this particular type of terrorism it can be linked to religious ideologies as it gives the acts of terrorism a legitimacy for their actions (Sharpe, 2000, p.605). The Identity Christian movement is a form of Christianity that follows and outgrows the White supremacy philosophy as it is composed of several components that leads to the belief that the White race is superior than other minorities with their evidence found within their own creation of the origin story of how humanity was created and within the Bible (Sharpe, 2000, p.606). Organizations that adhere to the White supremacy philosophy includes neo-Nazis and the Ku Klux Klan, in which, they target several social groups such as homosexuals, African Americans, Jews, Hisp anics, and Asians (Sharpe, 2000, p.604). Although there is evidence that religious ideologies come into conflict with domestic terrorism, government officials will not refer domestic terrorism as religious terrorism as acts of violence that target religions and ethnic minorities are considered hate crimes as opposed to terrorist attacks against the targeted groups. The Identity Christian movement consists of biblical context and theories that allow the White supremacist followers to engage in violent acts on the behalf of their religious belief that the White race will restore humanity to its former glory. Another religious terrorist group known as the Aum Shinrikyo was known to be a religious organization in Japan that based their teachings and doctrines on Buddhism and Hinduism that were also involved with violent acts such as murdering and kidnapping citizens (Metraux, 1995, p.1140). The terrorist organization had a rapid growth with having initially 10,000 members in 1987 and expanding operations in 1992 in countries such as the United States, Russia, and Sri Lanka (Metraux, 1995, p.1140). Although the religious group is seen as a cult rather than a terrorist group, the Aum Shinrikyo appealed to individuals as their religious intent was to relieve suffering and poverty within Japan but moved their intent as they grew to the need of self-awareness in a control-oriented society (Metraux, 1995, p.1141). Although the teaching of Aum Shinrikyo can be seen as helpful to members as Buddhism concepts are used in the organization, the terrorist group, however, made violent plans using the r esources they had within the group such as scientists to create a gas 5,000 times stronger that sarin gas (Metraux, 1995, p.1153). With no evidence to prove that the leaders of Aum Shinrikyo were involved in planning such violent acts, the perception to society was that Aum Shinrikyo was an authentic religious organization (Metraux, 1995, p.1154) despite the evidence of the intent to cause harm to Japan society. The conclusions the religious terrorism can be used on behalf of any religion can be seen as it has been done on by the Identity Christian movement and Aum Shinrikyo. However, analyzing tactics the media such as altering media stories to appeal more to audiences and to display a sense of safety within society, in relation to domestic terrorism within North America. The notion that the media has a position is creating the perspective that religious terrorism is confined to one religion. Bibliography Iuhas, F. (2013). Religious conflicts in todays mass media. Revista De Stiinte Politice, (37/38), 372-380. Metraux, D. A. (1995). Religious terrorism in japan: The fatal appeal of aum shinrikyo. Asian Survey, 35 (12), 1140-1154. doi:10.2307/2645835 Sharpe, T. T. (2000). The identity christian movement: Ideology of domestic terrorism. Journal of Black Studies, 30 (4), 604-623. doi:10.1177/002193470003000407 Slone, M. (2000). Responses to media coverage of terrorism. Journal of Conflict Resolution, 44 (4), 508-522. doi:10.1177/0022002700044004005 Wilkinson, P. (1997). The media and terrorism: A reassessment. Terrorism and Political Violence, 9 (2), 51-64. doi:10.1080/09546559708427402

I Am Attracted to the Graduate Program in Genetics :: Graduate Admissions Essays

Excited by the idea of becoming a scientist since I was a small child, my interests in pursuing graduate studies intensified during my undergraduate education and my research experience. Rather than discouraging me with the tremendous amount of work and demands for creativity, my college years motivated me to earn a Ph.D. and to continue pursuing a career as a research scientist. Although my exact research goals have yet to be refined, my interests include studying the genetic basis of disease and the genetic mechanisms that govern various cellular processes, such as the cell cycle, apoptosis, and tumor formation. Â   Although I entered college without a clear research direction, the Biotechnology Program at Rochester Institute of Technology helped develop my interest in the field of Genetics. I found much of my laboratory training at RIT to be extremely rewarding. For example, one experience that early on convinced me to seriously consider genetics was a project involving the construction and characterization of a recombinant plasmid. Since I worked independently for the most part, the project played a key role in increasing my confidence and helping me to understand various concepts pertaining to genetic analysis. It was this experience that motivated me to seek a position as a teacher' s assistant for a course in Microbial and Viral Genetics. As a TA, I learned how demanding the teaching situation is and how much teaching a course can contribute to my own learning. Â   By this time, after discovering my passion for research and the joy of teaching, I began to seriously contemplate graduate schools. To excel in graduate school, I decided I would not limit my experience to my formal education at RIT. Instead, I wanted the opportunity to explore my career options to make a well-informed decision as to the area of my future research. With these goals in mind, I chose to take advantage of RIT' s Cooperative Education Program, which meant earning my Bachelor' s degree in five years instead of four. In December of 1997,Astra Arcus USA Pharmaceuticals hired me as a research assistant in the Electrophysiology department. Â   At Astra, I learned research techniques not taught by RIT. For the past year, I have been working with a subset of neuronal glutamate receptors via voltage clamping on Xenopus oocytes. The research of our lab is geared toward the study of central nervous system diseases.

Economic Systems Of Different Countries :: essays research papers

Economic Systems of Different Countries Canada: The Government of Canada is a Federal Parliamentary Democracy and a member of the Common Wealth. The Prime Minister of Canada is the Honorable Jean Chretien. The Deputy Prime Minister is Sheila Copps and the Governor General is Romeo LeBlanc. There are five major political parties in Canada they are; the Progressive Conservatives, the Liberal Party, New Democratic Party, the Reform Party, and the Bloc Quebecois. The GNP per capita (1991) was $19,934 (in millions). The annual GNP growth was 3.4%. The amount of GNP for defence was 2.2%. The majority of workers in Canada are in the Service field (73%), Industry has 23% of the workers, and Agriculture has the remaining 4% of the labour workforce. Canada has an unemployment rate of 9.5% and an inflation rate of 2.3%. Canada's top three natural resources are Nickel, Zinc and Copper. Canada's top three agricultural products include Wheat, Barley, and Corn. The three major Canadian industries are automobile manufacturing, lumber industry, and petroleum products. Canada has a healthy trading market with major partners such as the United States, Mexico, and Japan. The top three imported products are vehicles, foodstuffs, and animal feed, while the three major exports include vehicles, petroleum products and natural gas. Canada's exports vastly outweigh their imports. The balance of trade is $9,823,000,000 (more exports than imports).   Ã‚  Ã‚  Ã‚  Ã‚  Canada's economy is a market economy based on free enterprise and the ideology of capitalism. As a Canadian citizen you are free to buy and sell as you please on the open market, so long as you are within the law. Since Canada is a democratic state we are guaranteed these rights and freedoms. Canada has a very efficient economy. We have an unemployment rate of only 9.5% and a reasonably small inflation rate. Canada has been rated as one of the best countries in the world – Coincidence? Niger:   Ã‚  Ã‚  Ã‚  Ã‚  The Government in Niger is a republic in which there is a President and a Prime Minister. The President of the Republic of Niger is Mahamane Ousmane. The Prime Minister is Hama Amadou. There are five major political parties. They are; The National Movement for the Developing Society, The Democratic and Social Convention, Nigerian Party for Democracy and Socialism, The Nigerian Alliance for Democracy and Progress, and The Union of Progressive Patriots and Democrats.   Ã‚  Ã‚  Ã‚  Ã‚  Niger has a Gross National Product per capita of $550 (in millions). There is an annual GNP growth of 1.4%, 0.1% more then the allotted funds for defence. The majority of the labour force works in agriculture (45%), the service field represents 39% of the workers, and the remaining 16% are employed

Teenage Abortion Essay -- Abortion Essays Research Papers

The subject of teenage abortion, is an emotionally charged one. The two major groups are completely opposite in their beliefs. Rather than discuss the emotional views of those groups, I have chosen to research, write, and conclude based on factual material, concerning teenage abortion. A discussion of abortion as a definition is explained medically, and in a small part the emotional effects on the participant. I have chosen to report in a factual not an emotional manner. The direct definition of abortion is the termination of a pregnancy by loss or destruction of the fetus before birth. ("Abortion") There are two types of abortion, spontaneous and induced. (Emmens 7) Spontaneous abortion occurs in the first trimester (first three months) of a pregnancy. (Emmens 7) This type of abortion is more commonly known as a miscarriage. (Emmens 7) "Miscarriages are usually attributed to an abnormality to the fetus." (Emmens, 7) Induced is the other type of abortion, the one creating a wide spread controversy throughout the United States and many other parts of the world. (Emmens, 7) Induced abortion is a procedure intended to terminate a suspected or known unwanted pregnancy. ("Abortion") The fetus is forced out of the uterus causing it to die. (Emmens, 7) There are only a few different ways that an induced abortion is performed. The most common technique is known as vacuum aspiration. ("Abortion") During the procedure the embryo or the fetus and the placenta is drawn into a tube by vacuum pressure. ("Abortion") Vacuum aspiration along with the other methods of abortion, are usually performed in the first trimester. ("Abortion") The procedure for second trimester abortion is a more risky and complicated procedure. ("Abortion") Thirty six percent of all teenage women who become pregnant choose to terminate their pregnancies by having abortions. (Meier,49) There are many reasons why teenagers decide that abortion is the best option for their own specific situations. "Some say they aren't ready for the kind of changes a baby would bring to their lives." (Meier,46) The top three reasons, teens and grown women alike, choose to have an abortion are: 1. A child would change the lives of all involved, drastically, in ways that many are not ready to handle. 2. A feeling of immaturity. 3. Financial problems, only to be made worse if a youngster was involved.(Planned)... ... to parental physical or psychiatric illness and/or drug and alcohol abuse. (Planned) Many are also frightened of what might be said and done to them. "There is evidence that teenagers who do not involve their parents believe, that involving their parents would not be in their best interests or are trying to protect their parents." (Planned) A strong majority of the teens having abortions already involve parents even if not required to do so by law. (Planned) Allowing teenage girls to have abortions is allowing them to go on with their lives. To pursue the many hopes and dreams of their childhood. It is allowing them to continue to be a child instead of raising one. As for the entire subject of teenage abortion, I am absolutely 100% pro-choice. I believe any women, young or old should have the right to choose, without legal strings attached. I would suggest a process of guidance be made available, should a women so choose. My thoughts are, an adult, maybe not a parent, but a pers on of legal age, should be available to give guidance because they care, not because they are bound to do so by law. In conclusion I do not believe Government should intrude in such personal matters. Teenage Abortion Essay -- Abortion Essays Research Papers The subject of teenage abortion, is an emotionally charged one. The two major groups are completely opposite in their beliefs. Rather than discuss the emotional views of those groups, I have chosen to research, write, and conclude based on factual material, concerning teenage abortion. A discussion of abortion as a definition is explained medically, and in a small part the emotional effects on the participant. I have chosen to report in a factual not an emotional manner. The direct definition of abortion is the termination of a pregnancy by loss or destruction of the fetus before birth. ("Abortion") There are two types of abortion, spontaneous and induced. (Emmens 7) Spontaneous abortion occurs in the first trimester (first three months) of a pregnancy. (Emmens 7) This type of abortion is more commonly known as a miscarriage. (Emmens 7) "Miscarriages are usually attributed to an abnormality to the fetus." (Emmens, 7) Induced is the other type of abortion, the one creating a wide spread controversy throughout the United States and many other parts of the world. (Emmens, 7) Induced abortion is a procedure intended to terminate a suspected or known unwanted pregnancy. ("Abortion") The fetus is forced out of the uterus causing it to die. (Emmens, 7) There are only a few different ways that an induced abortion is performed. The most common technique is known as vacuum aspiration. ("Abortion") During the procedure the embryo or the fetus and the placenta is drawn into a tube by vacuum pressure. ("Abortion") Vacuum aspiration along with the other methods of abortion, are usually performed in the first trimester. ("Abortion") The procedure for second trimester abortion is a more risky and complicated procedure. ("Abortion") Thirty six percent of all teenage women who become pregnant choose to terminate their pregnancies by having abortions. (Meier,49) There are many reasons why teenagers decide that abortion is the best option for their own specific situations. "Some say they aren't ready for the kind of changes a baby would bring to their lives." (Meier,46) The top three reasons, teens and grown women alike, choose to have an abortion are: 1. A child would change the lives of all involved, drastically, in ways that many are not ready to handle. 2. A feeling of immaturity. 3. Financial problems, only to be made worse if a youngster was involved.(Planned)... ... to parental physical or psychiatric illness and/or drug and alcohol abuse. (Planned) Many are also frightened of what might be said and done to them. "There is evidence that teenagers who do not involve their parents believe, that involving their parents would not be in their best interests or are trying to protect their parents." (Planned) A strong majority of the teens having abortions already involve parents even if not required to do so by law. (Planned) Allowing teenage girls to have abortions is allowing them to go on with their lives. To pursue the many hopes and dreams of their childhood. It is allowing them to continue to be a child instead of raising one. As for the entire subject of teenage abortion, I am absolutely 100% pro-choice. I believe any women, young or old should have the right to choose, without legal strings attached. I would suggest a process of guidance be made available, should a women so choose. My thoughts are, an adult, maybe not a parent, but a pers on of legal age, should be available to give guidance because they care, not because they are bound to do so by law. In conclusion I do not believe Government should intrude in such personal matters.

Pizza Hut Study Essay

1. What are the implications of Pizza Hut’s big price cuts for its brand image? As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously, it was marketed as a â€Å"more for the same† value proposition (Kotler & Armstrong, 2012). Yet, it has done something that shocked the whole market. It has cut the prices up to 50%. Doing that, Pizza Hut is fully reforming its brand image. They are implementing a â€Å"Same for less positioning† (Kotler & Armstrong, 2012). In a commercial, an actress playing a restaurant employee says, â€Å"We’ve changed just about everything, except how your favorite pizza tastes† (ELLIOTT, 2010). This move is due to a weakened economy and a drop of customers. But initiating a price change is not riskless. Customer may think that the quality has been reduced and Pizza Hut could lose its loyal customers. All this being said, I would say that Pizza Hut’s price cuts may tremendous increase its revenues and remodeling its brand image making good products for a really cheap price. 2. Can customer loyalty be generated through low prices? Customer loyalty can be generated in many ways such as good product quality, extra features, or cheap prices. Some ways can be very effective for some products while other are effective for different products. For example, what would you think if Rolex cut its prices in order to generate loyalty? It would not work because loyal Rolex customers are wealthy and would rather have extra feature than a cut in prices. On the other hand, would you pay much more to have a better pizza? The perfect example of a company who cuts its price is Wal-Mart. For this case, I do think customer loyalty can be generated through low prices. And so does Mr. Nicole – chief marketing officer at Pizza Hut- â€Å"We want to build loyalty beyond the price. † Indeed, with the crisis people tend to be more cost-conscious. Thus, Pizza Hut’s approach to deliver a good product for a cheap price is a good way of attracting customers. 3. Can Pizza Hut sustain such dramatically lower prices and still remain profitable? From my point of view, cutting prices by up to 50% is a real challenge. To remain profitable the company will have to manage its production costs, its marketing channel, and its extra costs. Moreover, as it is said in the text the new pricing mechanism will require some time before it proves itself. That is to say that at the beginning Pizza Hut may become barely profitable, but hope to gain more market share that will further cut costs through larger volume and increase its revenues. Finally, I strongly believed that a company like Pizza Hut would not have done such a thing if it were not fully thought out before. ELLIOTT, S. (2010, August 18). Pizza hut cuts prices again to counteract the slow recovery. Retrieved from http://www. nytimes. com/2010/08/19/business/media/19adco. html? _r=0 Supermarket news. (Marc). Retrieved from http://supermarketnews. com/latest-news/wal-mart-scores-highest-shopper-loyalty-study Kotler, P. , & Armstrong, G. (2012). Principles of marketing, global edition. (14 Int. E. ed. ). Boston: Pearson.