Artur Czapla: Manager of MIG-Investments

Arturo Cabala is the manager of my big real estate company, called MIX-elements. He was born on the 23rd February 1985 and has started his career at a very young age. While still a teenager, he has interned at companies such as Dolomite and also worked at his father's firm to gain valuable experience. He was admitted to MIX- Investments for the position of a sales representative and has worked his way up to the administrative position over the course of 3 years. His main responsibilities as a manager include allocating others' work and supervising his subordinates.Some of the many positive qualities that enable him to perform well at the Job are motivation and consistency. His great organization skills help him make sure that all deadlines are met. Arturo Cabala Is a person who Is Incredibly demanding and expects everyone to put their best effort Into the tasks they are performing. However, at the same time he can maintain friendly relationships with all of his subordinates. Cabala I s a great worker with few blemishes which are overridden by his Immense assets. Even though he has his flaws, he Is someone highly recommendable. E administrative position over the course of 3 years. His main responsibilities as a the many positive qualities that enable him to perform well at the job are motivation are met. Arturo Cabala is a person who is incredibly demanding and expects everyone to put their best effort into the tasks they are performing. However, at the same time he can maintain friendly relationships with all of his subordinates. Cabala is a great worker with few blemishes which are overridden by his immense assets. Even though he has his flaws, he is someone highly recommendable.Arturo Cabala is the manager of my big real estate company, called MIX-elements. He was born on the 23rd February 1 985 and has started his career at a very young age. While still a teenager, he has interned at companies such as Dolomite and also worked at his father's firm to gain valu able experience. He was admitted to MIX-elements for the position of a sales representative and has worked his way up to the administrative position over the course of 3 years. His main responsibilities as a manager Include allocating others' work and supervising his subordinates.Some of the many positive qualities that enable him to perform well at the Job are motivation and consistency. HIS great organization skills help him make sure that all deadlines are met. Arturo Cabala Is a person who Is Incredibly demanding and expects everyone to put their best effort Into the tasks they are performing. However, at the same time he can maintain friendly relationships with all of his subordinates. Cabala Is a great worker with few blemishes which are overridden by his immense assets. Even though he has his

Case Study Essay Essay

Speed Racer. Like millions of other kids, he couldn’t wait to watch the hero’s slick Mach 5 take on villainous rivals in equally enticing race cars. The show came on at 3:30 p.m. If he was late, he missed it. Back then, there were no VCRs or DVRs to record the show for later viewing. There was no Internet. Like everyone else at the time, Kilar had to watch TV on the schedule dictated by the networks. Perhaps that’s why when Kilar grew up, he set out to change that antiquated model of television watching. By the time Kilar had reached the ripe old age of 36, home-recording devices had been household fixtures for well over two decades. But as far as Kilar was concerned, having to think ahead and set a device to record a show was still too much work. That’s why accepted the task of running Hulu, a joint venture by media giants NBC Universal and News Corporation that serves up TV shows and movies through a slick Web interface, when and  wherever you want to view them. As Hulu began to take shape, speculation quickly turned to skepticism.  What’s a Hulu? In August 2007, this question ricocheted  through the blogosphere to a chorus of derisive laughter. NBC and Fox [News Corps’ TV broadcasting subsidiary] were going to make the Internet safe for television! They were building a â€Å"YouTube killer†! And they were calling it Hulu! It was almost too perfect—an absurdist topper to the idea that two major broadcast networks could devise an Internet video service people would actually use.The name was even more delicious than the venture’s placeholder moniker, NewCo, which the online world had changed to ClownCo.And now Hulu? It means â€Å"snoring† in Chinese, one blogger declared. â€Å"‘Cease’ and ‘desist’ in Swahili,† Michael Arrington reported on TechCrunch. â€Å"Perhaps they should have just stuck with ClownCo,† he added. In Mandarin, hulu actually means â€Å"bottle gourd,† or â€Å"holder of precious things.† But the word’s meaning doesn’t really matter much. What does matter is that since Hulu aired its first television program in March 2008, it has become the third  most-viewed online video site, and it’s still rapidly growing. Entertainment Weekly called Hulu â€Å"some kind of TV addict’s fever dream.† One of the same bloggers who had earlier ridiculed Hulu soon pronounced it â€Å"brilliant.† And Mr. Arrington, coeditor of the famed blog TechCrunch and one of Hulu’s  harshest early critics, ultimately declared, â€Å"Game over. Hulu wins.† The big question is this: Of all the world’s Web startups and video sites, what has made Hulu such an instant and unquestioned success? Focus On the Customer When Jeff Zucker, CEO of NBC Universal, and Peter Chernin,  president of News Corporation’s Fox network, hired Jason Kilar, they handed him a relatively empty canvas in an industry mired with complexities. Kilar could have set any of a thousand different priorities in creating Hulu. But Kilar focused first on one primary priority that would guide the entire venture: the viewer. He insisted that Hulu be â€Å"obsessed with users.† If Hulu didn’t work for viewers, they simply wouldn’t tune in. Kilar wanted to capture the best parts of watching television the oldfashioned way and combine them with the best that modern technology could offer. He and his Hulu team considered all the barriers to watching television and movie programming via the existing options and then set out to squash them. Hulu is Web based, so it overcomes two of the most common  inconveniences to watching regular TV It’s available 24/7, and .  it doesn’t require that viewers set a device for recording. But all Web video sites offer those advantages. Beyond these basics, to ultimately draw people away from their TV sets to watch their favorite shows online, Hulu had to offer more. So Kilar and his team focused on some very specific benefits. User-friendly The top Internet services—Google, Flickr,  YouTube—earned their top spots because they’re simple. Hulu needed to do more than just claim user-friendliness—its site needed to be clean, clutter-free, and have high-quality video. The site needed intuitive controls and navigation tools. And it needed to work seamlessly with all the popular Web browsers, without requiring additional downloads or special players.That obstacle had limited the success of many online video services. Kilar’s test for simplicity? His 62-year-old mom, Maureen, had to be able to cue up any video on the site within 15 seconds. As a result, Hulu emerged as the sleekest, easiest-to-use, and most professional video site on the Internet. According to Will Richmond, president of research firm Broadband Directions, Hulu â€Å"set the gold standard† for a TV-watching experience. â€Å"It has optimized all of the ingredients—quality of video, navigation, and controls.† Videos stream almost instantly in high resolution on a large or even full screen, instead of a â€Å"postage-stamp-size screen with grainy video,† as Kilar puts it. What does Kilar’s mom think? â€Å"She talks a big game, but she’s not technical,† said Kilar. But when Maureen discovered how easy it was to pull up episodes of the old TV classic Alfred Hitchcock Presents on Hulu, she was hooked. A Ton of Content Kilar also knew that slick and easy  wouldn’t be enough without having programming that people  wanted to see. When given the initial list of programs that  would be available on Hulu, Kilar was very disappointed. â€Å"It was one piece of paper,† he said. â€Å"I wished it was a phone book.† CC1 CC2 Company Cases Kilar informed the gurus at NBC and Fox that for Hulu to work, the two companies needed to provide access to every movie  they had ever made and every show they had ever aired. The  network chiefs explained that existing contracts and legal  complexities made that virtually impossible. But Kilar held his ground, and NBC and Fox quickly came around, digging deep  to gain legal clearance for everything that they could.  To give viewers even more content, Kilar suggested a strategy to Fox and NBC executives verged on heresy. He wanted to show programming from competing networks and production  companies—to sell the competition’s products. In fact, he wanted Hulu to be perceived as its own entity, not tied to any existing network. â€Å"Hulu is about the shows, not the networks,† Kilar argued.â€Å"The shows are the brands that users care about.† Once the idea settled in, Chernin and Zucker agreed. As a result, when Hulu went live, it boasted more than 250 TV shows and 100 movies from Fox, NBC, Universal, their affiliated cable channels, and more than 50 content partners such as Warner Brothers and indie film studio Lionsgate. In  addition to hosting content on its own Web site, Hulu links  seamlessly to video content on other video sites, even those of competing networks. In the time since Hulu began airing programs, the number of content partners has swelled to 130 and its library has grown exponentially. That library includes full episodes and even full seasons of television programs, clips from shows (clips of NBC’s Saturday Night Live are among the most viewed on the Internet), movies, and even instructional Web videos such as â€Å"How to Make Stuffed Crust Pizza.† Cost (as in Free!) Kilar also knew that for Hulu to succeed, it had to be free. After all, that’s how people had been watching broadcast television for decades. And on the Internet, people have come to expect â€Å"free.† But offering free content created a problem. Such programming had to be supported with ads, and  viewers don’t like those either. So Hulu created a very  reasonable compromise. The standard for broadcast television is eight minutes of ads per half-hour of programming. Hulu  inserts only two minutes of ads per half hour. Given all that they get, viewers don’t seem to mind the brief interruptions. Great Quality, User-based Programming, and Embed  Codes A great video player and lots of free programs are  things that viewers want most. But in his relentless pursuit to please viewers, Kilar went even further. He went for first-class quality, in both selection and viewing. Hulu relies on a small army of film students to screen every minute of footage,  looking for video and audio glitches. And instead of having  Hulu executives set programming priorities, Hulu lets users do it. Popularity alone moves a show up in the ratings. As a result, some rather odd shows have risen to the top. One of most  highly rated shows on Hulu is It’s Always Sunny in Philadelphia, an FX series starring Danny DeVito. Another is Arrested Development, a cult favorite that won Emmys and  critical acclaim but was canceled by Fox because of poor  ratings. In yet another â€Å"Is this guy crazy?† move, Kilar decided that Hulu should provide embed codes so that users could post  content on their own sites. Not only does Hulu feature content from the competition, it gives its own content away! Users  love this because they can share programming with others. It works for Hulu because it doesn’t really give the content away. It enables its videos to go viral, bringing more viewers to  sponsors’ ads. Embracing the Future Hulu’s focus on pleasing viewers is certainly showing results. In only a few months, Hulu ranked among the Web’s top-ten  video sites, besting even ESPN.com. The month following  Hulu’s airing of a very clever ad featuring 30 Rock’s Alex Baldwin on Super Bowl XLIII, the site’s viewership increased by 55 percent to 7.8 million with 332 million streams. This catapulted Hulu past Microsoft and Viacom,  putting it at the heels of number-three Yahoo! (with 353 million streams) and number two MySpace (with 462 million streams). A few months later, Hulu passed Yahoo! In the world of online video sites, YouTube still dominates with 5.3 billion streams every month. But the market offerings of YouTube and MySpace are very  different from Hulu’s, so Hulu lays claim to being the market leader for TV-oriented sites.   Despite its success in such a short time, Hulu ‘s future is hardly guaranteed. Consumers are fickle, especially in a world of constantly changing technologies where what’s hot today may be old news next year. NBC and News Corp recently  added Disney and it’s ABC library to the partnership. But numerous other user-friendly, TV-style sites lurk in the shadows, including CBS’s TV.com and Viacom’s Joost.  And don’t forget one of the biggest competitors of all: viewers themselves.A major reason that NBC and Fox created Hulu in the first place was to combat video piracy. They were constantly having to intervene to pull clips of their shows off of YouTube and other video sites. And peer-to-peer BitTorrent  networks were threatening to inflict the same damage on the  television industry that the likes of Napster inflicted on the music industry.  Shortly after their initial plans leaked out, Chernin addressed the piracy problem head on. â€Å"You can’t protect old business models artificially,† he proclaimed. Unlike music industry executives who held back far too long, Chernin and Zucker realized that if they didn’t put their shows online, someone else would. â€Å"The best way to combat piracy is to make your content available,† said Zucker. â€Å"We want to make sure consumers know they don’t need to steal our content. That’s what Hulu is all about.† But while the minds at Hulu feel that their product will do  a great deal to combat piracy, they are more concerned about a bigger issue: Giving the consumer everything they want may not always be the best thing for the business. From a profitability standpoint, the impact of making  content available with minimal commercials could have adverse effects on the  business models that have worked for decades. As viewership  Company Cases  turns from the TV to the Web, can the revenue generated  through the new media replace that which will undoubtedly be lost through the old?  Jason Kilar himself best captures the opportunities and  threats presented by the volatility of the industry. â€Å"The world has turned completely upside down. I find that very inspiring. Others might be scared out of their wits. But to me, this is the way media always should have been.† Questions for Discussion 1. Describe Hulu’s market offering in detail. What value is Hulu really offering to users? 2. Is Hulu customer-driven? Why or why not? 3. Think about the three considerations underlying the societal marketing concept. Is Hulu sustainable? Support your conclusions for each consideration. 4. What recommendations would you make for Hulu’s  future? Sources: Jessi Hempel, â€Å"Hulu’s Hurdles: Internet Video Sharing Site Tries to Serve Fans and Networks Alike,† Fortune, February 24, 2009, accessed online at www.money.cnn.com; Frank Rose, â€Å"Free, Legal, and Online: Why Hulu is the New Way to Watch TV,† Wired, September 22, 2008, accessed online at www.wired.com; Chuck Salter, â€Å"The Fast Company 50: #3 Hulu,† Fast Company, March, 2009, p. 59; Lynne d’Johnson, â€Å"In Only One Year, Hulu Becomes Fourth-Largest Video Site in U.S.,† Fast Company, March 23, 2009, accessed online at www.fastcompany .com.

Argument Paper Fast Food

Zinczenko is saying that common sense would say it is personal responsibility to be an active eater and know what you are putting in your mouth. In discussions of fast-food obesity, one controversial issue has been the lack of the nutritional facts. On the one hand people should do research before they eat instead of blaming fast-food places. On the other hand the nutritional facts should be placed on the food itself. In my opinion, personal responsibility should be taken for what you eat because fast-food places are not forcing you to eat their food. For instance common sense says something that is dunked in grease and cooked in five minutes cannot be good for you. Becoming obese from fast-food is the result of no self-control. Grease in itself contains many calories and causes many problems with blood pressure, cholesterol and type two diabetes. Zinczenko states, â€Å"Today According to the National Institutes of Health, type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes on this country† (Zinczenko 154). Type 2 diabetes is obesity related and a serious disease. Poulin 2 Common sense tells you eating two meals a day, in a fast-food restaurant, will cause you to gain weight. This unhealthy weight gain tells people that there is a problem to the way they are eating and it is not the washer shrinking their jeans. Instead of walking into McDonalds kids can walk into Subway and try a sandwich that is healthier and cost about the same as the huge meals they can get at McDonalds. There are healthier alternatives that re just as fast and taste as good as burger joints. Although I grant that many people might say there is no way of knowing how many calories are in fast-food meal has because of the lack of nutritional labels, labels are readily available on fast-food websites. The labels would not change the fact that it is personal responsibility to know that something that has been smothered in grease has no nutritional value. On the one hand, I agree with people that labels should be put on fast-food explaining what is in the food. But on the other hand, I still insist that people should do the research if labels are the main concern of nutritional values. Just because people have labels explaining the fat content does not mean they will stop eating the food. This is where personal responsibility needs to come into play. When people find out what really is in the food and the content of fat people need to be active and make the right decision to not add fast-food into their daily diets. Self-control is a huge factor here and people need to take charge, putting themselves in charge of a healthy lifestyle. In the end it is only the consumer who can control what they consume not the companies and blame cannot be put on that one party. Proponents of fast-food restaurants causing obesity are right to argue that the food causes you to gain weight when you eat it regularly, it is cheap, it is easily accessible, and it is catered to children. But they exaggerate when they claim that fast-food is the number one reason for child obesity in the United States. Poulin 3 You can argue that children who sit in front of video games and computers all day long are a huge contributing factor to the obesity rate. Their lack of activity can cause pounds to pile on and that has nothing to do with McDonalds Fast-food. For instance fast-food has always made me feel sick to my stomach. My common sense would tell me that as good as it does taste my body does not like fast-food. When I was younger I gained a lot of weight because I would eat at McDonalds every chance I got. I was unaware that I could be making better choices and choose not to eat it. Kids today are uneducated on how to make healthier choices and live healthier lives with the influences of fast-food. Zinczenko states, â€Å"But most of the teenagers who live, as I once did, on a fast-food diet won’t turn their lives around: They’ve crossed under the golden arches to a likely fate of lifetime obesity† (Zinczenko 154). If the country believes that fast-food is the cause of childhood obesity then why do we still continue to eat it? People need to realize labels are not put on the food because if people really knew what was in the food they would not continue to eat it. Again that is where common sense should tell you that you should not eat fast-food. Although at a first glance People, including young and old, might say that fast-food is the cause of being obese. But on a closer inspection it is really the individuals fault. For example people are so quick to blame fast-food restaurants for making them obese that they jump right to suing the corporation, but are they actually doing something about the obesity. Zinczenko mentions in his article how one meal can contain â€Å"up around 1,040 calories which is half of the government’s recommended daily calorie intake. And that doesn’t take into account the 450-calorie super-size Coke† (Zinczenko 155). The calorie intake should tell anyone that eating this way and especially eating this way twice a day is extremely unhealthy and fattening. People need Poulin 4 to speak up and demand labels. Zinczenko says, â€Å"They would do well to protect themselves, and their customers, by providing the nutrition information people need to make informed choices about their products. Without such warnings, we’ll see more sick, obese children and angrier, litigious parents† (Zinczenko 155). Parents need to be more active in their children’s lives and teach them about healthy life styles that way in the future generations can be much healthier. In conclusion people need to take personal responsibility for their own weight and stop forcing the blame on fast-food corporations. Common sense should tell you that greasy food is not good for you and that it has no nutritional value. Many people can say that labels are the cause of obesity because they are uniformed about what they are eating. Labels are readily available at any fast-food chain and on their websites. People need to speak up and come up with a solution to this issue rather than be part of the problem. Common sense also says that if it is cooked in grease it is a good chance it is covered in fat. People are responsible for their own lives and they need to stop blaming others for their short comings. Ultimately what is at stake here is a healthier generation.

Hacker Gary McKinnon Essay Example | Topics and Well Written Essays - 500 words

Hacker Gary McKinnon - Essay Example For instance, an adequate firewall of effective security program could have prevented the hacker from his attempt. He was able to hack the NASA and the Department of Defense computers so easily because he was so conscious about his presence in these networks. For instance, the security measures were lower than expected by him. One cannot imagine blank passwords in computers with high ranking status. But within US Military and NASA computers, there were a number of computers with blank passwords. Besides, there were ‘Administer’ status computers with no password. In short, the lower than expected defensive measures attracted Gary McKinnon to be a regular presence within the US Military and NASA computer network. The following security measures could have been done to stop the hacker. First of all, installation of regularly updated Firewall or other security programs can keep hackers away from accessing computer networks. Gary McKinnon’s regular presence within the US Military and NASA computer network proves the ineffective security system which is unable to detect and prevent hackers. So, the installation of effective Firewall and other security programs is most important. Entering the computer network, the hacker was able to access almost all the data without any restriction. Richard Gissel points out that Gary McKinnon the notorious hacker was able to have the privileges of a administrator within the computer network (Gissel, 171). This fact proves the ineffectiveness of security measures within the network. Besides, the regular updating and changing the passwords could have prevented the hacker from re-entering the network with ease. The hacker made use of early morning and late night to hack the network. This proves that security verification in early morning and late night is not so effective to restrict the

The place of music in my life Essay Example | Topics and Well Written Essays - 750 words

The place of music in my life - Essay Example I was born in China in a city called Ningbo in the northeastern of the Zhejiang province. Ningbo is a vibrant Hemudu Cultural Center dating Centuries back. In this culture, music is an essential ingredient only next to the martial arts. The two forms the way of life in the Ningbo neighborhood and China at large. However, at the age of ten my parents had to move to yet another cultural city of China called Hangzhou, the biggest and capital city of Zhejiang province in the east of China. With inspiration from the big cultural dances and dominance of the local music, I embraced the culture by accepting its lessons and joined the band. The lessons that I have learned and the life experiences have not only formed an excellent source inspiration but also fundamentally a source of motivation in my studies. In the spirit to venture more to music, I joined Hangzhou Foreign Language School for middle school. I sought this as a source of prosperity in the future study. In this, I ignored other choices that I was being pressurized into, for instance, my father wanted me to be a physician just like him. However, as the majority of the Chinese, my family embraces culture as the way of life so does everything that comes with culture. I knew language could give me more insight to music, especially the international music. This is why when I got a chance in as an international student I knew music would form a significant part of my life. It developed an opportunity to transform me from my music genre of choice.

The Bluest Eye by Toni Morisson Essay Example | Topics and Well Written Essays - 500 words - 1

The Bluest Eye by Toni Morisson - Essay Example It depicts the sort of stereotypical communities we live in and the unconventional family settings that shape the fabrics of the modern society. Pecola, hailing from Ohio, sets to see the world through a different pair of eyes. Consequently, she plunges herself into the flaws of misguided perceptions that leads her down the road of failure. The new blue eyes that she dreams of helping us to see the norms and tradition of beauty without distraction in the lines of racial segregation. Morrison keeps the reader enchanted to the realization of the facts that form the core of our society for so many years. He uses the theme of beauty to focus on the consequences of the decision made by Pecola. Amazingly, it is the way that the society appreciates human dignity by in accordance with the allocation of favorable materials or acquisition. Supposedly, those deemed beautiful get better chances in life, and that is the primary driving force for Pecola (Mbalia 28). She believes that beauty lies in the possession of blonde hair and blue eyes. Toni Morrison captures the stigma that we embrace and questions its credibility as the only way of acceptance of some level of beauty in the society. Throughout the history, the society deems everyone as equal but that ideal case ceases to exist when in a real life situation. Its scripts shine boldly in the books of literature, state and federal laws. On the contrary, the practices of the society are entirely different from the writings in the books.  Pecola represents a section of the community that thrives to find a sense of belonging in a narrow-minded society. Conversely, Claudia was the antagonist in accordance with the story of her life (Mbalia 30). She grew to be fond of herself and proud of whom and what life made her. Clearly, she embraces her life and heritage that shows how powerful beauty besets upon someone that embraces it. Claudia

Statistics Problems Speech or Presentation Example | Topics and Well Written Essays - 1250 words

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Australias Marine Pollution Essay Example | Topics and Well Written Essays - 1000 words

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Morgan Spurlocks Supersize me Essay Example | Topics and Well Written Essays - 750 words

Morgan Spurlocks Supersize me - Essay Example Spurlock's movie tried on experimenting about eating only McDonald's food product in 30 days. They tried to see if fast food is really a big factor on the ongoing obesity problem in America. According to Spurlock's documentary movie, it's over 37% of American children and adolescents are having too much fat and 2 out of every three adults are obese. He chose McDonalds Fast food for it is found in almost all over the world and even almost everywhere in America. McDonalds is also one of the big companies who influences well people about fast foods due to their advertisements. With the ongoing epidemia, who are we really to blame for this, those fast foods or us Should we also consider our own self to be responsible for being obese Though fast foods are everywhere and are very convenient especially for busy people, there is still a very big factor to be considered on self discipline when it comes to the food we take in. Even if McDonalds have their products advertised well in televisions, radios, and in adds, we always have a choice to be persuaded by them and buy food from this fast food or not. We are responsible for our own health and that includes much about the food we eat everyday. McDonalds power over their advertisements to the people, especially to the children only needs proper understanding about the consequences upon always eating fast foods. Those parents should educate their children at early age about what they can really get out of those fast foods. Parents may even improvise their way of cooking food for their children so they will not crave for those fast foods anymore. Since children are more vulnerable to be persuaded by advertisements, discipline should start home.Second, this education should not only be at home but should also be extended to schools and offices. They should encourage their canteens to prepare healthy foods for healthy living. But this doesn't say we should totally not eat in fast foods, we only mean to eat their occasionally. We can hold our parties there but never eat their everyday. Fast foods can also regulate the food they serve to their customers. They should think a way to sell foods that are nutritious and are not health hazards. In this way, there will be less blame to them about the epidemia of obesity. Though children are educated by their parents, parents should serve also a good example or model to their kids. If a child sees what their parents do they think it's good and proper. Though advertisements are everywhere, it is still the parents that should greatly influence their children. Not only the parents should influence them but should always be seconded by the schools they are in to study. Spurlock did a good documentary movie. Though everything seems to be perfectly presented in the movie, it is not only the fast food eating routine that should be looked at.Different people have also different routines and work everyday. It is not only walking and eating that they do that can affect their health but there are a lot of other things. Our health is also greatly affected of our emotions, lifestyle, and environment. Fast foods may appear to be one of the causes of obesity but not it has no big factor compared to what we always do everyday. If we are really that lazy who always sleep and do nothing (exercise) then obesity is not impossible for us to happen. Psychological problems can even cause obesity. "When

Essay on The Crucible Essay Example for Free

Essay on The Crucible Essay The Crucible was written by the great play writing legend Sir Arthur Miller. He created many ingenious plays. In particular I would like to focus on the play (The Crucible) is based on a true story. The Crucible is set in America in the state of Massachusetts within the small village of Salem in the late seventeenth century. In this period of time, witch hunting was at its peak. In addition, religion was regarded as the law it was powerful over everyone and no one could question its authority. No one would dare speak against it or the consequences could be lethal. For many hundreds of years throughout Europe there was a belief in witchcraft. At times the principle turned into historical fear, leading into campaigns or persecution against suspected witches. It was thought that witches were agents of the devil. In 1692 there was an outbreak of accusations of witchcraft in Salem, Massachusetts (USA). The colonists there were Puritans who followed a particular form of Protestant Christianity and would tolerate no other. They felt surrounded by ungodly people and they associated the forest with savages and with evil. Salem was a puritan community their lives were ruled by religion. The role pf religion is very powerful and id used to control the community within the courts of Salem, religion is referred to throughout the play. The Crucible criticises the effects of the Cold War America experienced in the 1950s. McCarthy felt his power threatened by his peoples interest in communism. It was feared that Russia take over the world. This links to The Crucible because the people in the play are craving for freedom, they dont want to be tied to religion and the Bible. The Crucible begins with the village girls cleaning and making something in a pot, which is against the laws of Salem. This action leads to a whole plot of jealousy, betrayal and ends up in hangings. Miller tries to display the act of the girls dancing in the forest as a form of plea, a cry for help. Throughout the play there are many characters with a variety of strong agendas that display their notions by insinuating them in ways, which cause arguments and stir the pot. After both reading and watching The Crucible I noticed that there were four main categories in which the characters fell into. The powerful, the righteous, the weak and the jealous. Most of the characters or the main characters rather entered the powerful and jealous categories. Judge Danforth for example, a powerful man with extreme authority, he turns a blind eye to the truth to keep his position and stay in power. He is bought and biased, looks more for his own benefit rather than helping others which should be the case. He abuses his position magnificently to stay in power. Reverend Paris, also has a considerable amount of power in the village of Salem. His main concern seems to be keeping his reputation and hes bent on doing anything and everything to keep his authority and be feared. He has controlling power yet refuses to shift position for the right cause. John Proctor is an honest man who isnt easily led. He is a hardworking farmer in his mid-thirties with logical thought. He is married, even tempered but is powerful of mind and body. Proctor is feared and respected in Salem, however he is no saint he has committed adultery with Abigail Williams who worked for Proctor as a servant but was subsequently fired when Proctor realized his mistake. Hes a good-hearted man who wants to make his wrongs right. An honourable man, who stands up for what is right and uses his wisdom against that which is wrong. Abigail, a very cunning young woman, she has committed adultery with John Proctor and uses this to her advantage by blackmailing and threatening him. She blames lies on other to save herself, she plays innocent and acts nai ve when in reality she is the cause of the disputes. She is evil and spiteful, cares for nobody but herself she is simply selfish. Mary Warren, one of the weak and afraid characters, who can be moulded through threatening, as she is easily intimidated. She sides with Proctor when he threatens her and then sides with Abigail when she blackmails her. She is very controlled as though she doesnt have a mind of her own nor any opinions. Because her worth is less than a slave she grew up with no honour, respect, honesty or independence, this is why she is unable to see the wrong as well as Proctor and in the end sides with the wrong people out of pure fear. Unfortunately, Mary Warren is a timid and gullible character who plays an unwitting role in the outcome of the trial. The audience will see the tension build up when they see such a combination of characters who all have very different agendas and are extremely volatile arguing in this type of situation. In this essay, I will focus mainly on act 3. It begins in the courtroom the witch trial has commenced. There are of course two parties, those accused of being witches (John Proctor, his wife etc) and the accusers (Rev. Parris etc). Proctor has a tough job defending himself because he has to prove that the court is wrong, Danforth questions Proctor and finds out what kind of a man he is before he hears the case. Giles Corey testifies for his wife (she was accused of being a witch). Giles feels guilty since it was he who told the court that his wife, Martha, had been reading some books. The court believes that she was reading them books to learn how to curse people. Francis Nurse testifies and defends his wife, Judge Hathorne supposes they are the bad ones and is angered by their blatant denial so consequently orders Corey and Nurse to be arrested. Proctor forces Mary Warren to testify for the defence and she complies by saying she lied in the court before. John says the girls are lying about the witchcraft. This makes the judges very nervous because if Proctor is correct then they have killed many innocent people. Proctor presents his case, he has three depositions to offer for evidence, the first being a signed petition proving the innocence of the three mens wives. The second statement comes from Giles Corey, he tells the judges that Thomas Putnam is a ravenous and greedy man who is obsessed with attaining land through any means. However, Putnam denies this and Corey refuses to tell the court who gave him this information on Putnam in fear of being arrested. Unfortunately, he is still arrested for contempt of court. From here we are taken back to Rev. Hale who has realised his mistake and has changed sides, now supporting Proctor. Mary is the third final element of Johns defence. John tells her what to say and that he is supporting her. But Mary Warren is afraid no one will believe her (that the witchery was all untrue and the girls had been lying all along) because she lied earlier. Danforth brings in the accusers led by Abigail. Williams says that Mary is lying, the judges begin to wonder how Mary could be pretending to be a witch earlier. She is asked to demonstrate this pretending for the court. She cant. Abigail and Danforth argue when Williams is questioned and then pretends to be seeing Mary as a bird in the air from the devil. The rest of the girls on Abigails side mimic her for their act to look believable. Proctor having no options left reveals his affair with Abigail. The men are horrified, John and Abigail are instructed to turn their backs while Elizabeth Proctor is bought in. She is asked if her husband has committed lechery. Not knowing he has confessed and thinking of his protection, her loyalty to John gets the better of her and she denies it. As she is led out John tells her he has confessed and they both realize that have lost completely. Abigail and the girls continue to act as though afflicted Mary Warren until she finally cracks. She accuses Proctor for having used her for the devils work and runs into the now welcoming arms of Abigail. Proctor and Giles Corey are led to the prison.

Characteristics That Define Community Base Tourism

Characteristics That Define Community Base Tourism In any widely developed, competitive market, like ours, quality service delivery of a consistent and superb hospitality separates business that do well from those who struggles to keep their head above the waters. Quality service is about personalized connection. Its about how people feel after theyve purchased from you or spend days of their lives in your care whether is on a vacation or a business trip. Its about the closely developed bonds, the stunning relationships and the extra-ordinary and positive feelings between the team and the customers. Hiring the most exceptional individuals who understand this concept and delivering it naturally on a daily basis. Product or name aside, it is widely believed that service and hospitality accounts for seventy five (75%) of what is actually sold. Companies are therefore empowered to engage their teams driving them to understand both and responsibly delivering them at the highest possible standard. Hospitality industry is one of the service sectors, with relatively high level of customer contact. The higher the level of customer contacts the more numerous and higher the growth of the organization, quality services include but not limited to: Benefits Under-promise and over-deliver, this by all means should be the ultimate goal for every successful company in the hospitality sector, being attentive and passionate about their customer needs. Once a customers needs are satisfied, you automatically build the foundation and establish a relationship based on sincere trust and devoted loyalty. Collectively contributing to customers loyalty and hence retention which is integral for success and sustained growth in this industry. Feedback Always remain open to suggestions. Understanding what exactly your customers expect and desire from you. Placing a suggestion box in your reception area, cafà ©, air travel or tourism office so you can garner feedback from your customers. Furthermore, dont just gather customer recommendations, but expeditiously act upon them showing that you really care and appreciate their business and value their opinion. It is very essential to understand the importance of quality customer service in hospitality in order to make a positive difference to the business through active listening, learning and implementation. Prompt Service Providing the best service is only the first step, providing it above and beyond the required pace is most essential in achieving a desired goal. Not being fast enough may cause you to lose an important customer and several other referrals. Keep in mind that if your customer is not satisfied, he will knock on other doors until someone else will, constantly learning how to innovate, meeting high expectations and providing excellent service. Customers should be the center of your universe and your services should be designed and tailored to meet their needs. Convenience Both the hospitality and other service related industries thrives on convenience. If customers convenience is missing, this essential ingredient, your business wont last long unless numerous changes demonstrate your commitment to customer satisfaction. Service and hospitality industries were predominantly built to offer the basics of convenience to customers. Knowing that today the industry is expanding and the competition is rapidly expanding, hotel conglomerates are getting more and more innovative, thinking of various means to achieve highest possible standards in convenience offerings. Value Customer needs to be treated with priority no questions asked, and he should see superb value in the services received. Once a customer strongly believes he is getting a great value for the money he is paying, he will in no doubt keep coming back. On the contrary, dissatisfaction with your service will make him turn back and look for value offerings from your competition and paint a daunting picture of your business with his friends and associates. Without these essential tools and services no industry especially in the hospitality sector will survive and stay afloat. Community Based Tourism Community based tourism is tourism in which local residents  (often rural, poor and economically marginalized)  invite tourists to visit their communities with the provision of overnight accommodation. A community by definition implies individuals with some kind of collective responsibility, and the ability to make decisions by representative bodies. Community based tourism (CTB) enables travelers and tourists alike to discover local habitats, wildlife while celebrating and respecting traditional native cultures, rituals and norms. Communities will be fully aware of commercial along with social values placed on their natural and cultural heritage through community based tourism, hence fostering conservation and preservation of these resources. Nature lovers can visit naturally preserved areas accompanied by a local guide who explains traditional uses of the various plants and local forest lore, transmitting not just information but experience. CTB distinctively provides an excellent alternative to community development thats previously not sustained, giving both rural and urban communities an additional source of much needed income. In supporting community-based tourism, one can immerse themselves in the day-to-day living of the local and indigenous community members while helping to preserve their environment and rich cultural heritage. Community Based Tourism is normally a jointly planned and managed tourism activity of local groups: this new business never can be the main or only income source of the communities and cooperatives but can be an additional income possibility for locals while effectively reducing the impact on the environment. Characteristics that define community base tourism are: Seeks to integrate natural beauty and the daily life of communities. It promotes productive and sustainable practices It adapts itself to the dynamics of rural life making it more welcoming and relaxed. Is sustained by local initiative and participation, strengthening local organizations, which are made up of a wide cross section of families or of the community in general. Fosters participation of the locals in the economic activity, distributing the benefits evenhandedly, while supplementing income obtained by farming. Encourages land ownership by the local population. Local culture passed on to the next generation Build community management organization Environmental Encourage respect for different cultures Development in response to the community needs A percentage of profits from tourism is contributed to a community fund for economic and social development of the community Fostering a shared learning process between hosts and guests A local with organization or mechanism exists to manage tourism with the ability to link tourism and community development Benefits are fairly distributed to all. Educating and building understanding of diverse cultures and ways of life. Raising awareness of natural and cultural conservative among tourists and the local community Stimulated by the sight of tourists and increasing support from government offices and local business operators, development agencies along with non-governmental organizations (NGOs), communities are fast developing the infrastructure and services required for sustainable CBT. Rural community tourism in  Jamaica for example, is a showcase of conservation of large tracts of virgin rainforest, reforestation work and organic agriculture as now been explored by the cockpit country and also a showcase of the rich musical heritage and colonial occupation when we were once enslaved, Travelers support these work through their visits and purchases of memorabilias available on location. WHAT TRAVELERS CAN DO Successful community tourism is mutually beneficial for the communities and for the travelers. The big question is where to go? As some communities do have their negative side that spruce its ugly head every now and then. UNDERSTANDING FAILURE Community based tourism is not always successful; we could begin to look at these failures as pathways to great success. Rural community base tourism takes place in already marginalized areas. Created with great intentions, community-based tourism projects and activities are generally abandoned when political pressures arise, jealousies deeply intensify or the heralded ecotourism dont arrive. Many developers talk of integrating communities into tourism, but they rarely visit a community and ask what it is locals would want to see done or the main areas that needs urgent attention. Instead, operations are just imposed in an all too familiar top-down fashion. Likewise, many travelers may require to be graced with the experience community base tourism, but within two to four days they begin to complain that the services are not up to their standards or lack any form of professionalism. Greater time should be spent getting to know your guests. It normally pays off with a richer and more filling experience for all concerned. Successful community-based tourism succeeds when it achieves mutual benefits for  locals and visitors. Factors Influencing Caribbean Tourism Growth The Caribbean is experiencing a tourism boost. The Caribbean islands have historically been popular with tourists from America, Canada and Europe. During the global economic recession, tourism growth slowed but remained strong. And now, with the ongoing recovery, tourism numbers are steadily rising with a 4 percent increase in 2010 alone. Ease of Access For most people living in the northern hemisphere, the Caribbean is the quickest getaway destination where they can be on a beach with a colorful drink in one to four hours. The Bahamas, for instance, has islands that are barely 50 miles away from Florida. This has made the Caribbean a favorite of many travelers and contributes to tourist growth. Airlines continue to create more flights such as the Jetblue route from both Boston and New York to the Turks and Caicos. And for those who prefer not to fly, there are numerous cruise ship options. These include the Royal Caribbean Cruises that visit the Bahamas, St. Thomas and the Disney Cruise Lines, which are tailored for families and take them not only to islands like Antigua, but also privately owned islands such as Castaway Cay. Cost As noted above, there are many options for getting to the Caribbean. Consequently, reaching the region is equally affordable, especially when compared with other destinations in Europe, Asia and even parts of Latin America. You can find an affordable ticket for a quick trip during off season when there are less tourists. And for large islands with airports that are hubs for air carriers, like the Bahamas and Puerto Rico, cheap tickets are available almost year round. And upon arriving, visitors can enjoy themselves without going broke. Save, of course, if they opt to shop at prime luxury stores, which can be found on many islands. This affordability is an essential factor in the regions tourism growth. The Caribbean has a variety of accommodations from high-end luxury resorts to bed and breakfasts and everything in between. These options mean that visitors of all economic levels can come to the region. But in addition to the accommodations is the affordable cost. Resorts and hotels continue to present competitively priced accommodations that attract visitors. Reputation The Caribbean has been visited by tourists since the 1800s, and tales of its beauty and relaxing environment precede it. In fact, the Royal Victorian Hotel was built in the Bahamas during the American Civil War, one of the earliest such establishments in the region. This continuing good reputation makes it easy for tourists to visit for the first time or return for a repeat vacation. Also, the region is known for being safe, alleviating concern from families and single visitors. According to the Caribbean Tourism Organization (CTO), the Caribbean Basin in the most tourist-dependent region in the world. The regions tourism dollars exceed gross exports by about a third of total receipts, and about a million workers are employed in the tourism industry. Many factors influence tourism in the Caribbean Basin. Global Economics Since the global financial crisis, which began in 2008, the Caribbean Basin has seen a slight decrease in visitation due to higher unemployment, particularly in major markets such as the United States. Weather Patterns Hurricanes and major tropical storms impact tourism in the Caribbean a great deal. Hurricane season in the Caribbean is June1 to November 30. In Caribbean islands where major storms are rare, such as Curacao, tourism remains unaffected by weather. Oil Prices As the price of crude oil increases, airlines cut back on flights to the region. This reduces access to the Caribbean Basin, resulting in a lower tourism rate. Promotion The CTO has increased the marketing and promotion of the Caribbean region, with more emphasis on Internet social websites, online booking agencies and international marketing offices. Incentives More deals and incentives by host countries attract more visitors. The CTO aims to provide attractive vacation packages to travelers, especially during holidays and the off-season.

Vocabulary :: essays research papers fc

Introduction One of the most fascinating aspects of words is that they all have a past. Some words in English, for example, can be shown to have been in place for more than 5000 years (P. Baldi, 1999). Ordinarily we pay little attention to the words we articulate; we concentrate instead on the meaning we intend to express and we are seldom conscious of how we express that meaning. Only if we make a mistake and we have to correct it or we have difficulty remembering a word we become conscious of our word. This means that most of us do not know where the word we use come from and how they come to have the meaning they do. English words come from several different sources. They developed naturally over the course of centuries from ancestral languages, they are also borrowed from other languages and we create many of them by various means of word vocabulary available to us today. History and morphology of the word Mother The idea of the mother goddess was invented in early ice age, some 25,000-30,000 years ago. She and her life giving breasts were called omma from which we have the words akin to maternal, matter, and mother. By the late ice age the Semites had shortened omma to om. The Dravidians of India are Semites who migrated to India after the ice age. They still call mother goddess omm. Om is also the present day Arabic word for female and mother. Omma became ma among the Iranians, meaning the female breast. From ma we have the Iranian maman. Also, we have the Iranian ma-Dar (earlier ma-tar) meaning breast which became mater in Latin, modor in Old English (725), madre in modern Italian, and mother in modern English (1425), (R.K.Barnhant, 2000). Collocation There are several words that fit together with the word mother.  Mother Country  Mother Nature  Mother Figure  Mother Tongue  Mother Board Connotation The word mother has a positive connotation as it describes maternal tenderness and affection although in American English mother could also mean motherfucker which carry a negative and vulgar meaning (Chambers, 1994). Semantic field relation The following are some semantic field relations to the word mother.  Father  Son  Daughter Semantic usage   Ã‚  Ã‚  Ã‚  Ã‚  REGISTER Mother  Ã‚  Ã‚  Ã‚  Ã‚  Very Formal British English Mum  Ã‚  Ã‚  Ã‚  Ã‚  Informal British English Mummy  Ã‚  Ã‚  Ã‚  Ã‚  Informal British English mainly used by children Mom  Ã‚  Ã‚  Ã‚  Ã‚  Informal American English Mommy  Ã‚  Ã‚  Ã‚  Ã‚  Informal American English mainly used by children Ma  Ã‚  Ã‚  Ã‚  Ã‚  Informal expression American and British English working class (often used with any much older woman)

Use of Cellular Phones While Driving Essay -- Telephones Communication

Use of Cellular Phones While Driving Cellular phone is a wireless and hand-held device that is well known to the public. It is very common to have a cellular phone now a day since cell phone was introduced to the United States in 1983. According to the wireless industryfs trade association, Cellular Communications & Internet Association, there are over 135 million subscribers in the United States at the time of this writing. It estimates that there will be over 200 million cellular phone subscribers in world wide by the year of 2005. The use of cellular phone has skyrocketed since low-price phones and services plans became widely available to the general public in the recent years. As cellular phone is getting more and more popular among us, the way of how people communicate has been changed quite a bit. This increase of cell phone users has been accompanied by an increase in the number of people talking on the phone concurrently with driving. For instance, according to David Strayer and William Johnston, recent surveys indicate that 85% of cell phone owners use their phone at least occasionally while driving, and 27% report using their phones on half of their trips. Is it dangerous to talk on a cellular phone when someone is driving? This issue is still being debated all over the world. We all have seen people talking on their cell phone and driving at the same time. Can they really do that talking in the phone and being concentrated on driving? Can a phone conversation be dangerous while driving? There are some governments looking at this safety problem and some of governments even have set some restrictions to use cell phone as driving. According to Tenisha Mercer, Brooklyn Heights, Ohio, was the fi... ... his/her hands widely, s/he is not drunk but talking on a cell phone. l You never take your eyes off the road to dial or answer your cellular phone when driving. l Donft talk on your cellular phone when you are on the road unless there is an emergency occurred. Turn off your phone when you are in your car if it is possible. References: David L. Strayer and William A. Johnston (2001). Driven to Distraction: Dual-Task Studies of Simulated Driving and Conversing on a Cellular Telephone Psychological Science, Nov2001, Vol. 12 Issue 6, p462 http://www.womanmotorist.com/ftrs/tm-cell-phones-and-driving-2k1-01.shtml 2/19/2003 http://www.mrtraffic.com/cellular.htm 2/19/2003 http://www.wave-guide.org/archives/emf-l/Jul2000/Use-of-cellular-phone-while-driving-- a-columnist--eats-crow--.html Use of Cellular Phones While Driving Essay -- Telephones Communication Use of Cellular Phones While Driving Cellular phone is a wireless and hand-held device that is well known to the public. It is very common to have a cellular phone now a day since cell phone was introduced to the United States in 1983. According to the wireless industryfs trade association, Cellular Communications & Internet Association, there are over 135 million subscribers in the United States at the time of this writing. It estimates that there will be over 200 million cellular phone subscribers in world wide by the year of 2005. The use of cellular phone has skyrocketed since low-price phones and services plans became widely available to the general public in the recent years. As cellular phone is getting more and more popular among us, the way of how people communicate has been changed quite a bit. This increase of cell phone users has been accompanied by an increase in the number of people talking on the phone concurrently with driving. For instance, according to David Strayer and William Johnston, recent surveys indicate that 85% of cell phone owners use their phone at least occasionally while driving, and 27% report using their phones on half of their trips. Is it dangerous to talk on a cellular phone when someone is driving? This issue is still being debated all over the world. We all have seen people talking on their cell phone and driving at the same time. Can they really do that talking in the phone and being concentrated on driving? Can a phone conversation be dangerous while driving? There are some governments looking at this safety problem and some of governments even have set some restrictions to use cell phone as driving. According to Tenisha Mercer, Brooklyn Heights, Ohio, was the fi... ... his/her hands widely, s/he is not drunk but talking on a cell phone. l You never take your eyes off the road to dial or answer your cellular phone when driving. l Donft talk on your cellular phone when you are on the road unless there is an emergency occurred. Turn off your phone when you are in your car if it is possible. References: David L. Strayer and William A. Johnston (2001). Driven to Distraction: Dual-Task Studies of Simulated Driving and Conversing on a Cellular Telephone Psychological Science, Nov2001, Vol. 12 Issue 6, p462 http://www.womanmotorist.com/ftrs/tm-cell-phones-and-driving-2k1-01.shtml 2/19/2003 http://www.mrtraffic.com/cellular.htm 2/19/2003 http://www.wave-guide.org/archives/emf-l/Jul2000/Use-of-cellular-phone-while-driving-- a-columnist--eats-crow--.html

Domus Aurea, Golden House Of N :: essays research papers fc

The Domus Aurea, Golden House of Nero In AD 64, Nero set fire to the city of Rome. The exact reasons he did it are not fully known. It is thought that he partly did for poetic or artistic purposes, or for the purpose of clearing away a city that had currently dissatisfied him. In its place however he did rebuild a better Rome, for the most part that is. A large portion, and arguably too large of a portion, was expropriated for the use of his own residence to be called the Domus Aurea. This is translated: The Golden House, and so, the residence is called: The Golden House of Nero. While the Domus Aurea had rather unjustified reasoning behind it, it is one of the greatest architectural achievements of the ancient world. Nero’s residence before his Golden House, was the Domus Transitoria. This was by now means any small living space. It was considered to be a mansion in itself. This palace linked to the Imperial Gardens of Maecenas on the Esquiline hill. It also spanned up the Velian slope beside the Forum (Grant 164). However this structure was not destroyed in the fire of 64. However it did clear out a valley behind it making room for Nero’s future house. Promptly after the fire construction was begun on Nero’s Golden House. It would continue until AD 68 (Wheeler 142). In fact the Domus Transitoria would soon become part of the new Domus Aurea. The architects of this great project were more engineers than they were architects. Their names were Severus and Celer (Picard 116). They were more like Italian bosses heading up a team of technicians who came to Rome in hordes due to their recent fire. However, these engineers main goal was to make the estate look bigger and be bigger without actually expanding. They accomplished by working on it from the inside out, utilizing paintings on walls that gave the impression of going on for infinity. It is an under statement to refer to these buildings as houses at all though. They were clearly much more than this, in even their smallest proportions. The Domus Aurea itself was a series of buildings and landscapes designed to give the impression of a vast park in a relatively small area for such a thing (Picard 116). The idea behind this was that you would create something more beautiful for the beholder if your creation was beautiful for how you used the earth.

Emotional and Moral Development

Developmental psychologists recognized that when an individual begins life, we are all amoral or in other words, an individual do not yet have the rudiments of moral judgment.   By the time an individual becomes adults, however, he/she may possess a complex notion of morality.   Morality is defined by most psychology books is a system of personal values and judgments about the fundamental rightness or wrongness of acts, and of an individual’s obligations to behave in just ways that do not interfere with the rights of others. Moral development on the other hand, is the acquisition of moral standards and the ability to make judgments.   But how do an individual evolve from amoral to moral, from a total lack of understanding on responsibilities to a complex perception of right and wrong? This question has occupied the attention of many developmental psychologists.   The two most influential psychological researchers on moral development were Lawrence Kohlberg and Piaget as Kohlberg’s research on moral development was heavily influenced by Piaget`s cognitive development. According to Kohlberg, people progress through stages in the development of moral reasoning. I would like to choose the children, adolescence, and adulthood emotional and moral-related life events and apply understanding of emotional and moral development. Moral development in Children.   Piaget (1975) called the first period in a child’s moral development as moral realism. Before the age of seven or eight, the child has little concern for the reason that specific behaviors are allowed or forbidden; he is a self-centered creature, and his mind does not seem flexible enough to fully comprehend the violation of rules as an interference with others (which theoretically, provides the basis for morality). Another label for the early moral realism period is the rules stage, a term that suggests that a child blindly follows rules without reason or unreasoning adherence to authority.  Ã‚  Ã‚  Ã‚   For Kohlberg, this stage of moral development is known as preconventional morality that is exemplified by most children at the preschool years (Fischer, 1993). Preconventional morality is a kind of self-serving approach to right and wrong where children tend to behave in certain ways in order to avoid being punished and in certain ways to obtain rewards.   In his longitudinal study of moral judgment, Kohlberg (1976) reinterviewed several children at different points in time.   At age 8, John, one of the participants, was asked, â€Å"Why shouldn’t you steal from a store?† John’s preconventional response was:   It’s not good to steal from the store.   It’s against the law.   Someone could see you and call the police† (Kohlberg, 1976). At this lowest level of moral development, children have not internalized a personal code of morality.   Rather, they are molded by the standards of adult caregivers and the consequences of adhering to or rejecting these rules. Moral development during Adolescence.   It is during early adolescence stage that a person’s sense of right and wrong typically matures to the level of conventional morality as Kohlberg calls it.   Conventional morality is the level shown by most adolescents and some adults (Colby et al., 1983). Maintaining conventional expectations has a moral value in its own right.   From Kohlberg`s (1976) study; at age 17, John’s conventional-level response to the question about stealing from a store was:   â€Å" It’s a matter of law.   It’s one of our rules that were trying to help to protect everyone. It’s something that’s needed in our society.   If we didn’t have these laws, people would steal, they wouldn’t have to work for a living.  Ã‚   Here, the motivating force behind behaving in a just or moral fashion is the desire either to help others and gain their approval or to help maintain the social order.   Individuals at the conventional level make moral judgments on the basis of expectations – those of the family, the social group, or the nation at large. As young adolescents progress through these stages, they begin to internalize the moral standards of valued adult or role models. Moral development in Adulthood.  Ã‚   The next level of moral judgment is postconventional level and only a few individuals may progress to this final level. Though a person may progress from conventional to postconventional level any time during adolescence, Kohlberg maintained that only about 25 percent of adults in the world progress beyond the conventional level, and most of these individuals do so sometime during their adult years. Moral judgments at the postconventional level transcend the authority of persons or conformity to groups.   Now, values and principles guide moral judgments.   Individuals at this level may understand and accept society’s rules and laws but tend to view them in terms of the underlying principles.   Postconventional morality affirms people’s agreed-upon rights and exhibited in such statements as; â€Å"People have a right to live†, â€Å"If you steal the drug, you won’t lived up to your own ideals†. Hence it affirms values agreed on by society, including individual’s rights and the need for democratically determined rules and guided by universal ethical principles in which they do what they think is right as a matter of conscience, even if their acts conflict with society’s rules.   As stated, not many people reach this level of moral reasoning. Only those who develop the abstract reasoning of formal operational thought may come to this level. Hence the exact nature of the stages and their sequence in moral development of an individual remain an open question. But one thing is clear though, that moral development is not fixed at adolescence, but rather continues throughout adulthood.   Also, how quickly and how far people progress in moral development depends on a number of factors, including their cognitive development.   One thing is certain though, that moral judgment and moral behavior are important aspects of an individual’s personality development. References Colby, A., Kohlberg, L.,Gibbs, J., & Lieberman, M. (1983).   A longitudinal study of moral development.   Monographs of the Society for Research in Child Development, 48 (1-2, Serial No. 200). Fisher, K.W. (1993).   Commentary:   Illuminating the processes of moral development. Monographs of the Society for Research in Child Development, 48 (1-2, Serial No. 200). Kohlberg, L. (1976).   Moral stages and moralization:   The cognitive-developmental approach.   In T. Lickona (Ed.), Moral development and behavior:   Theory, research and social issues. New York:   Holt, Rinehart, Winston. Piaget, J. (1975). The moral judgment of the child.   New York:   The Free Press.                                                                           

Cognitive and psychodynamic approach to psychology

The Difference Between The Cognitive Approach And The Psychodynamic Approach To PsychologyPsychologists introduced a figure of diverse attacks in order to understand human nature and behavior. There are different ways of explicating phenomena, which is why there are different attacks. These different attacks include Cognitive and Psychodynamic. The Cognitive attack began to revolutionize psychological science in the late fiftiess and early 1960s.Piaget is the best known cognitive development research worker who suggested that, believing progressed through qualitative alterations due to the increasing adulthood of encephalon. He is remembered for his surveies of cognitive development in kids ( 1896-1980 ) . The cyberspace site, quotes.net quotation marks Jean Piaget as stating â€Å"The chief end of instruction is to make work forces who are capable of making new things, non merely of reiterating what other coevalss have done† Cognitive psychologists are interested in how people understand, diagnose and work out jobs. Cognitive research chiefly focuses on how our encephalons procedure information and the research tends to take topographic point in the research lab than in real-life scenes. The cognitive attack provinces that cognitive upsets have been learned, and so can be unlearned. Harmonizing to Albert Ellis, when we think positively and do determinations based on grounds, we behave rationally, and as a consequence we are happy, competent and effectual. On the other manus, prolonged irrational thought can take to psychological jobs and unnatural behavior. Attribution theory suggests that when we are disguised with person ‘s behavior, we try to work out in our heads why the individual is moving Wyrd. Harmonizing to Kelley ( 1967, 1973 ) , when we are doing these ascriptions, we work out in phases, First, we try to make up one's mind whether the person is to be blamed for his actions, secondly, whether person else is responsible and thirdly, whether the state of affairs itself has influenced the individual to act in such a manner. Unlike cognitive attack, the psychodynamic attack focuses on the three parts of head which are witting, unconscious and preconscious and the three constituents of personality which are id, self-importance and superego. Conscious are ideas and perceptual experiences while unconscious are wants and desires formed in childhood. It was chiefly initiated by Sigmund Freud, a Viennese physician who specialised in neurology. All psychodynamic theories stem from depth psychology. Freud foremost developed the basic thought that understanding behavior requires insight into the ideas and feelings which influence our actions. Hill ( 2001 p.72 ) quotes Sigmund Freud as stating â€Å"I set myself the undertaking of conveying to illume what human existences maintain hidden within them† . Freud ‘s apprehension of the head was mostly based on interpretative methods. Freud argued that, childhood experiences play a important portion in grownup development including the development of grownup personality. Every kid must go through through the alleged psycho-sexual phases ; how a kid experiences these phases plays a important function in the development of his/her personality.Methods Of ProbeCognitive developmental psychologists have used methods such as observation eg Piaget day-to-day observation of kids playing and experimentation eg experiments comparing the ability of two different age groups to go through preservation trials. Piaget was looking at the sort of errors that kids of different age group make. Piaget ‘s theory provides elaborate description of development but does non truly explicate decently. By concentrating on the kid ‘s errors, he might hold overlooked more of import abilities that kids do possess. Psychodynamic psychologists nevertheless used clinical instance surveies, dream analysis and free association to research their theory. Freud used to look into his patients in item and deeply analyse and interpreted all they said and did. Carl Gustav Jung ( 1875-1961 ) was the first favorite adherent of Freud. Jung disagreed with Freud that dreams are ever disguised wish fulfillment ensuing from the past fortunes alternatively Jung suggested that dreams reflect current pre-occupations.Strengths And Failings Of Psychodynamic ApproachStrengths:Psychodynamic attack reminds us that, early childhood experience can hold an impact on people throughout their live without them being cognizant that it is go oning. Therefore, the attack accepts that everyone can endure mental unwellness through no mistake of their ain. It besides offers a ‘cure ‘ for abnormalcy through depth psychology by explicating the implicit in causes in the unconscious, doing them witting, and let go ofing the patient from the emotional hurting caused by the childhood injury. Many people would hold that, unconscious procedures do hold an consequence on human behavior, and Freud ‘s work on how defense mechanism mechanisms protect the self-importance is particularly utile. Freud instance surveies like `Little Hans` and `Anna O` detailed aggregation of informations provided scientific support for his theory and depth psychology has tremendous explanatory power and has something to state on a immense assortment of of import subjects. The failings of psychodynamic attack are that, it can non be scientifically observed or tested. In fact, it has ne'er been disproved by any trial. There is no manner of showing if the unconscious really exists and verify if a pent-up memory is a existent or false memory unless independent grounds is available, in that context, most of psychodynamic theories are taken on religion. Freud over emphatic sexual causes and harmonizing to Breuer, Freud was prone to â€Å"excessive generalisation† . A healer must analyze and construe any grounds recovered by a psychoanalyst from a patient, this leaves open the possibility of serious misunderstanding or prejudice because two healers may construe the same grounds in wholly different ways. Finally, the psychodynamic attack ignores possible account of unnatural behavior by other psychological attacks. As for the cognitive attack, it concentrates on current information-processing by the encephalon, it does non depend on the past history of the client, and for illustration, retrieving pent-up memories from the unconscious. It besides had practical applications and deductions for the society. Cognitive research workers normally conduct scientific and nonsubjective research to back up their theories, nevertheless, it has been accused that the cognitive psychologists ignored the immense complexness of human operation by comparing to computing machine working. It besides ignores the emotional life of worlds.ComparisonThe psychodynamic attack provinces that, behaviour is non learned but caused by forces in the unconscious unlike the cognitive attack which states that behavior is learned as we process information and mental alterations in of import ways over clip. Psychodynamic attack considers behaviour as predetermined. They point out that different parts of the head are in changeless d ynamic battle with each other, so persons have no control over their behaviors but the cognitive attack see behavior as non predetermined. It states that we ever have power to alter knowledge. Psychodynamic attack is regarded as unscientific because it can non be measured or manipulated, whereas cognitive attack is regarded as scientific since it considers the encephalon is similar to a computing machine where information can be manipulated. Unlike cognitive attack, psychodynamic attack chiefly focuses on early childhood behaviors. The chief differences are the attack in which each theory takes in finding the cause of mental unwellness or mal adjusted behaviour eg psychodynamic position focuses more so on unconscious procedure while cognitive position focuses more so on mental procedures.SimilaritiesEach theory is used to specify the outlook of work forces, explain mental unwellness and find a manner to command if necessary. Each theory on its ain manner focuses on the human head and its reaction to its environment. They both have trouble in corroborating their research.Mentions · Hill G. 2001 As Level Psychology through Diagrams Oxford University imperativeness. hypertext transfer protocol: //en.wikipedia.org/wiki/Psychology hypertext transfer protocol: //www.associatedcontent.com/article/21688/psychodynamic_humanistic_and_cognitive.html? cat=58 hypertext transfer protocol: //www.ngfl-cymru.org.uk/vtc/ngfl/psychology/psy_1.doc â€Å" Jean Piaget. † Quotes.net. STANDS4 LLC, 2009. 14 November. 2009. hypertext transfer protocol: //www.quotes.net/quote/16376

High School Biology Lesson Plan – Properties of Water

Name:|Hailey Griffin| Lesson Plan Title:|Properties of Water| Grade Level: |10| Content Area:|Biology I| Sunshine State Standards or Common Core Standards:|Sunshine State Standards – SC. 912. L. 18. 12 – Discuss the special properties of water that contribute to Earth's suitability as an environment for life: cohesive behavior, ability to moderate temperature, expansion upon freezing, and versatility as a solvent. Behavior Objectives:|(Three parts: Condition, action, and measurement)Given a model of a water molecule, students will identify the oxygen and hydrogen atoms, the partial positive and negative areas of the molecule, and covalent bonds within the molecule. The learner will correctly identify the 4 main properties of water and give examples of each within 1 minute. Materials (including technology):|Students: Textbook, Pencil/Pen, PaperTeacher: Classroom board, markers, computer, Powerpoint presentation, Word processor, multiple copies of worksheets to pass out, Warm up :10 -15 Pennies, 10-15 Eye Droppers, Cups, Water Mini Labs: plastic petri dishes, paper clips, ethanol, water in eye droppers, glass slides, water, red food coloring, capillary tubes, straws, ice cubes, NaCl, salad oil in eye droppers, hot platesClosure: Koosh Ball| Hook/Anticipatory Set/Lead-In:Total Time: 15- 20 minutes|Prior to class, the instructor should gather the following supplies: Pennies, Eye droppers, Cups, Water.As students come into class, they should form groups of 3-4 people and pick up a one penny, one dropper, a small cup of water and return to their seats. They will also need a pencil/pen. Once every group has the proper materials, the instructor will hand out the accompanying worksheet (Appendix A). They should explain that each group is going to count how many drops of water will fit onto the top of a penny. The team with the most drops of water on their penny â€Å"wins†. As one student is dropping the water onto the penny, another should be count ing and recording the results.The other members of the group should be working on the worksheet, consulting their textbook for answers; this worksheet can be completed at home and is not to be turned in. | Procedures:Lecture: ~25 minutesWorksheet: Remaining class timeMini labs – Day 2, 45 minutes. |After the Penny Lab, the teacher should transition into a Powerpoint lecture on the properties of water (Powerpoint attached to lesson plan). The lecture should last for 25 minutes, enough time to get in the necessary information yet short enough to hold students’ attention.The following topics should be covered in the Powerpoint: the physical structure of a water molecule, states of matter, polarity, hydrophobic/hydrophilic substances, high heat capacity, cohesion/adhesion and surface tension, density and solubility. Once lecture is over, students will receive the Properties of Water worksheet (Appendix B) to work on during the rest of class and to complete as homework if n ot finished. This assignment will be due the following class period at the end of class and will be graded. The following class period, the teacher will set up the class into 6 â€Å"centers†.Each center is a mini lab and will focus on a certain property of water, the students should be able to use the knowledge they gained from the previous lesson to effectively answer questions about the properties of water. Each station will have a single worksheet (Appendix C) listing the procedure for the lab and 3-4 questions about the lab and property covered. Students must provide their own paper and copy down the questions and then respond; they can work together but must have their own answers. The work completed during lab time will be turned in a graded on the day of the test. minutes before class is over, the instructor should pass out a study guide and let students know that there will be a test the next class period, topics from both lecture and lab will be covered. | Guided an d Independent Practice: |On day 1, students will work together on the penny lab, and during lecture, students should be paying attention to the teacher. Finally, once the worksheet is handed out, students should be working independently. On day 2, students will be working in groups, rotating between centers; the teacher should be walking around class helping students when needed.On day 3 students will be working independently on the test. | Adaptations for ELL & ESE students|ELL students will have the opportunity to work with partners to receive peer support and help with complex concepts. Extra tutoring is available during lunch and afterschool. Vocabulary lists are available for pick up; students are encouraged to create flash cards to help them learn new vocabulary words. ELL students will also be given extended time to take tests. ESE students will be given extra time to complete assignments and complete tests.Complex directions will be clarified so the student is confident in w hat he/she is supposed to be doing. Students will be allowed to take short breaks during class and tests. | Closure Activity: |â€Å"Whip Around† Students quickly and verbally share one thing they learned in the class during the lesson. Students will pass around a koosh ball (or similar item) and whoever has the ball must give a short description of something they have learned. This could include topics from lecture, lab, or homework and could be an interesting fact, definition or short explanation of a concept.The teacher should be the first participant and will give an example of a good response, for example â€Å"Today I learned that solid water, or ice, forms a lattice structure which causes it to be less dense than liquid water, which makes it float. † This activity will end once everyone has shared their thoughts. If there is ample time and enough willing participants, this activity could also be used for students to gain extra credit points. Students who wanted to talk about additional concepts could earn up to 2 points extra credit towards their test.The previous day’s assignment should be collected. | Assessment/Evaluation:|On the start of the day 3, students will come into class and prepare for their exam. Once everyone is seated quietly the instructor should pass out the test in which students have approximately 40 minutes to complete (ESE and ELL students have more time). Once a student completes the test he/she should read quietly or work on other classwork. The lab assignment from day 2 should also be turned in for grading. | Appendix A Properties of Water: Penny LabTake a Guess: How many drops of water do you think will fit onto a penny? __________ Cohesion, adhesion, and surface tension are attractive forces between molecules and very important properties of water. Cohesion is the ability of water to â€Å"stick† to itself; it is a result of intramolecular forces (intra- inside, so this is adhesion within the molecul e). An example of cohesion is when you over fill a glass with water, the liquid rises above the rim of the glass but does not fall off the side; instead it bubbles up, which is also caused by surface tension.Surface tension is a special type of cohesion; it can be described as the â€Å"skin† on top of water, in the case of the overfilled glass, the surface tension caused the water to stick together and form the bubble over the rim, this property also allows some bugs to walk on water. Adhesion describes water sticking to other materials and is an intermolecular force (between neighboring molecules). Adhesion can be observed in the stem of a vascular plant; water molecules stick to the xylem tissue and â€Å"climb† up the plant. These properties occur because water is a polar molecule.A molecule of water is composed of 2 hydrogen atoms and 1 oxygen atom, because of the relationship shared between these atoms, one side become slightly more positive and the other slightl y more negative. These partial charges are symbolized by the Greek letter delta, or ?. The polarity of water molecules allows water to dissolve polar and charged substances, making water a good solvent. Molecules that are uncharged, such as fats and oils, usually do not dissolve in water and are called hydrophobic. Procedure: 1. Place a dry penny on a flat surface. 2.With the eye dropper, drip one drop of water onto the surface of the penny, one drop at a time. Have one student in your group keep track of the number of drops. 3. Observe the surface of the penny as the water builds up. 4. Once ANY amount of water has spilled over the edge of the penny record your final count of water drops. 5. Clean up your area and return materials to your teacher. Final Count: How many water droplets really fit onto the penny? ___________ Class Average ___________ Reflection: Explain your results in terms of cohesion and surface tension.What do you think would happen if we added soap, a hydrophobic substance, to the water before dropping it onto the penny? Explain your answer. Find a picture of a water molecule in your book, copy the drawing and label the following: oxygen molecule, hydrogen molecules, ? +, ? -, and draw the intramolecular bonds between the oxygen and hydrogen atoms. Appendix B Properties of Water 1. a. Draw the structure of water. Include the partial charges of each atom. b. Why is water considered to be a polar molecule? 2. a. What enables neighboring water molecules to hydrogen-bond to one another? b.How many hydrogen bonds can each water molecule form? 3. a. Explain the difference between adhesion and cohesion. Give an example of each. b. How do adhesion and cohesion explain capillary action? 4. What is surface tension? Give an example. 5. a. What is specific heat? b. Explain why water has such a high specific heat. c. Explain why it is cooler by the lake (or any body of water) in the summer and warmer by the lake in the winter. 6. a. Explain why ice is l ess dense as a solid than as a liquid. 7. a. Why is water called the universal solvent? What does polarity have to do with this? . How does water dissolve a substance like NaCl? Draw a picture illustrating this. 8. What do hydrophobic and hydrophilic mean? 9. List five special properties of water and give an example (other than ones from this worksheet) of each. Appendix C Center 1 – Can you float a paper clip? Procedure: Fill a plastic petri dish to overflowing with water. Without disturbing the surface of the water, start at the â€Å"lip† of the plastic bowl and slide the paper clip across onto the surface of the water. Observe the way the water â€Å"bends† under the paper clip. Record your observations.Repeat using ethanol in place of water. Questions: 1. What property (properties) of water is (are) demonstrated here? 2. How can the surface of water act this way? 3. Why did the paper clip not float on the ethanol? Center 2 – Can you overcome the attr action? Procedure: Using a dropper, place 2-3 drops of water on one glass slide. Lay the second glass slide over the first. Try to pull them apart. Record your observations. Repeat using dry slides. Questions: 1. What property (properties) of water is (are) at work here? 2. How are hydrogen bonds involved in this (these) property (properties)? . Explain why glass is described as hydrophilic. Center 3 – How does water move through plants? Procedure: Fill a capillary tube and then a straw with a red dye solution (red food coloring in water) and raise them to a vertical position. Record your observations. Questions: 1. What properties of water are at work here? How does water rise up the tube? 2. Why are these properties important to a plants survival? Center 4- Is a solid lighter than a liquid? Procedure: Put a cube of ice in a beaker labeled and filled with â€Å"alcohol† and another in a beaker labeled and filled with water.Observe where the ice cube is in relation to the surface of the solution. Quickly remove the ice cubes for the next group. Record your observations. Questions: 1. Why is the ice cube at the top or bottom of the alcohol? Water? 2. Why is frozen water less dense than liquid water? 3. Explain how this property of water is important to marine life. Center 5 – Like dissolves like Procedure: Place a spoonful of NaCl in a beaker of water and stir. Place 2 droppers full of salad oil in the beaker of water and stir. Record your observations. Questions: 1. Why does NaCl â€Å"dissolve† in the water? 2.Why is it essential for compounds like salt and glucose to be soluble in the water found in our body? 3. Does salad oil dissolve in water? Explain your answer. Center 6 – Does water boil sooner if salt is added? Procedure: Obtain 2 beakers, one labeled â€Å"deionized water† and the other â€Å"salt water†. Add 2 spoonfuls of salt to the beaker labeled â€Å"salt water† and stir to obtain a solutio n. Place each beaker, with a thermometer on it, on a hot plate and determine which beaker begins boiling first. Record your observations. Questions: 1. Does the addition of salt make the water boil faster or slower?Why? What does salt do to the boiling point of water? 2. Obtain an ice cube and add salt to it. What happened to the area of ice where the salt is applied? Why is salt applied to icy sidewalks or roads in the winter? What does salt do to the freezing point of water? Appendix D Properties of Water Test Name: ____________________ Period: ______ Properties of Water Test Review 1. Define the following vocabulary: Cohesion Adhesion Surface Tension Capillary action Hydrophobic Hydrophilic 2. How does water density change†¦. a. as the temperature of water increases ____________ b. s the salinity of water increases ____________ c. as the temperature of water decreases ____________ d. as the salinity of water decreases ____________ 3. What is a polar molecule? 4. What type of bonds exist between the atoms of a water molecule? 5. What type of bonds exist between the adjacent water molecules? 6. Why is water called the universal solvent? 8. What happens to the volume of water as it freezes? What happens to its density? True/False True False Water contracts (gets smaller) when it freezes. True False Water has a high surface tension. True False Condensation is water coming out of the air.True False It takes more energy to heat water at room temperature to 212o F than it does to change 212o F water to steam. Why is water called the universal solvent? What does polarity have to do with this? How many hydrogen bonds can each water molecule form? Differentiate between the intramolecular forces and the intermolecular forces at work inside and between water molecules. Please draw a water molecule. Label the following: oxygen molecule, hydrogen molecules, ? +, ? -, and draw the intramolecular bonds between the oxygen and hydrogen atoms.

Globalizaiton esse

Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market Authors: Chin June Jiao Gagging Tutors: Dry. Philippe UDDI, Dry. Mikhail Lundeberg Program: Master's Programmer in Leadership and Management in International Context Subject: Level and semester: Master's Thesis Masterly Spring 2008 Baltic Business School CHIN June ;JIAO Stating 16/05/2008 Acknowledgements Our Personal Thanks We want to thank the following people for their continued supports throughout this p Seagram and their help in writing this thesis.Without their help, this thesis would not have been possible. In the first place, we would like to give thanks to our professor, Dry. Philippe UDDI for his supervision, advice, and guidance all through this research. Above all and the most needed, he provided us great encouragement and support in various ways. We also sincerely appreciate Mr.. Mikhail Lundeberg for his encourageme nt, supervision, constructive suggestions and professional advices to us during the research. His crucial contribution to the thesis is of great significance. His involvement with his originality has rigged and nourished our intellectual maturity.Abstract Field: Master thesis in change management Number of Pages: Title: Chin June ; Jiao Gagging Supervisor: Mikhail Lundeberg, Baltic Business School, Kalmia, Sweden Submission Date: 16th May, 2008 3 Executive Summary: Multinational Corporations (Mans) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a NC configure its crossbred activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies.The second is international diversity perspective, which lays more emphasis on local adaptation and harnessing diversities s. Both perspectives have their pros and cons, a balance betw een international standardization and local adaptation is vital. For the major Auto China market is as clear as day to everyone. This paper focuses on how the major Auto Giants balance the paradox of globalization and localization in the China market. In other words, how the Mans deal with the dilemma of globalization and localization under different strategic contexts?The eavesdropping auto market is one of the embodiments of that transfer process. So, our research on the major carmakers' activities in China's automobile industry lies in the current issue of the rise of China. The paradox of globalization and localization for multinational companies is not new anymore; however, it doesn't necessarily meaner that they are invalid or meaningless. Instead, it is a forever topic as the countries in the world is more and more economically interrelated.Moreover, the theory itself has been developing ever since. Nowadays, multinational companies are dominating the world economy, so is goi ng to be in China. Combined with the background of China's unique business environment, the theory could be further applied and developed. The free participate on of Mans in the China's market and their fierce competitions is the reason why ordinary Chinese customers are enjoying a great variety of commodities, comparing to 15 years ago when only limited types of inferior products were available.With regard to the choice of the industry, several industries were available for us to study the localization of Mans in the China market. Besides our personal interests on it, automobile industry is better than any others for researching Mans' global strategies. The automobile industry, due to its importance, is a popular topic in the academia. As a result, the accessibility of relevant literatures is high,